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This video was an integral part in Jafra’s launch of it’s new Jafra Pro anti-aging product line. The video was actually designed in a modular fashion, with a launch video, testimonial video and product overview video all being their own components. In this version, the 3 components have been combined to create one video piece. Co-directed by Edward Mailhot and Craig Barker, the video features RED material (models and products) along with Canon 5D and Panasonic AF100 material (interviews).